earthdayEarth Day is celebrated every year on the 22nd of April. Before Earth Day the American people were slurping leaded gas through massive V8 sedans, industrial companies were blowing out smoke and sludge with little to no concern for bad press or legal consequence. It may be hard to believe but air pollution was just accepted by people as the smell of a thriving country or prosperity. The word environment was something that would appear in crosswords or spelling bees, rather than on the evening news.

A senator by the name of Gaylord Nelson first conceived Earth Day in 1970. Senator Nelson was worried about the rate of industrialization and the careless attitude towards our environment. His idea came from witnessing the damage of a massive oil spill in Santa Barbara, California in 1969. It was also inspired by the student anti-war movement, which at the time opposed the Vietnam War. Nelson thought that if he could use the energy with the ongoing emergence of public consciousness about air and water pollution, it could force environmental protection onto the national political agenda.

On April 22nd 1970, 20 Million Americans took to the streets, auditoriums, and parks to protest for a healthy, sustainable environment in large coast-to-coast rallies. Earth Day in 1970 achieved a rare alignment in the political parties by garnering Democratic and Republican support as well as rich and poor, and city slickers and farmers. At the end of that year the first “Earth Day” led to the creation of the United States Environmental Protection Agency as well as the passing of the Clean Air, Water and Endangered Species Acts.

Earth Day has now shifted to spearheading the issues of Global Warming and the push for clean renewable energy sources. With around 5,000 environmental groups in 184 countries reaching out to hundreds of millions of people, positive steps have been made. Much like 1970, Earth Day 2010 came at a time of great challenge for the environmental community; Climate change deniers, well-funded oil lobbyists, politicians, a disinterested public, and a divided environmental community. Despite all these challenges, Earth Day has prevailed and has become a relevant and powerful focal point today.

Earth Day had reached into its current status as the largest secular observance in the world, celebrated by more than a billion people every year. It is a day of action that changes human behavior and provokes policy changes. If you want to make a difference there are lots of things you & your family can do for a better Earth – You can plant a tree or create a bumble-bee friendly garden space, enroll in renewable energy sources for your home, ‘Turn Off The Tap’ and exercise water conscious usage, and/or pick up litter from your community! Learn more here.

Today, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more evident every day. LCM PLUS has a special give-away in honor of Earth Day!


of one Tree as part of a 2017 Landscape Project

~ or ~

Purchase a tree from LCM PLUS and receive



Customers must mention this Earth Day special prior to commencement of a project.
Minimum cost of 2017 landscape project $8,000.00. Maximum caliper of tree to be 3”

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